Why poor digital experiences are pushing customers away – and what responsiveness research tells us to do about it A third of customers switched brands in the past year because of poor digital experiences...
Category - Reputational harm
The consequences of unresponsiveness in terms of reputational harm
Peter Friedman
The AI Reply Rollback: Companies Wanted Faster Customer Responses. They Got a Governance Problem Instead
The promise was contactability For years, the promise was simple: AI would make companies easier to contact. It would answer instantly, reduce queues, stop customer emails from disappearing into the void, and make every...
Unsolicited email enquiries? Your CRM hates them!
The Core Diagnosis: The Outbound Bias of Modern CRMs The prompt perfectly identifies the structural blind spot: CRMs were fundamentally architected from an outbound-first, campaign-centric mindset. To a CRM, structured...
CompetitivenessComplianceCRMCXEmailImpact of AIInsightsReachabilityRegulationRepliesReputational harm
What on Earth Is This Universal Commerce Thing? Why haven’t I even heard of it?
Universal Commerce Protocol: The Background and the Bigger Implication Why This |Matters Now Digital commerce is changing because customers are no longer always navigating websites themselves. Increasingly, AI...
No Email Address on That Profile Page: Why Reachability Still Matters
When a Visitor Is Ready to Talk, Don’t Slow Them Down Many organisations invest heavily in staff profile pages, service pages, search visibility, thought leadership, and digital marketing. Yet one small design choice...
The Silence of the Slams
When a public service slams its door shut to our emails, nobody can hear us scream Digital contact is now central to public services Public bodies increasingly rely on digital contact channels to manage enquiries...
